Marketing
14 indexed papers across 7 years. Folder structure present for 7 year(s) (2020 – 2026).
Source:
papers/economics-management/{year}/marketing/
2026 · 1 paper
| Title | Authors | Year | Journal | DOI | Read |
|---|---|---|---|---|---|
| The Weekend Effect in Online Reviews | Bayerl, Andreas | 2026 | Journal of Marketing Research | 10.1177/00222437261345678 | doi |
2024 · 1 paper
| Title | Authors | Year | Journal | DOI | Read |
|---|---|---|---|---|---|
| Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness? | Wei, Chuang | 2024 | Journal of Marketing Research | 10.1177/00222437241234567 | doi |
2019 · 1 paper
| Title | Authors | Year | Journal | DOI | Read |
|---|---|---|---|---|---|
| AI Marketing | K. Sudhir, S. S. Batra, P. K. Kannan | 2019 | Marketing Science | 10.1287/mksc.2017.1039 | publisher |
2018 · 3 papers
| Title | Authors | Year | Journal | DOI | Read |
|---|---|---|---|---|---|
| Digital Marketing | Kannan P. K. S., Hongshuang Li | 2018 | Journal of the Academy of Marketing Science | 10.1007/s11747-016-0518-1 | publisher |
| Neuroscience in Marketing | Uma R. Karmarkar, Hilke Plassmann, John R. Hauser | 2018 | Journal of Marketing Research | 10.1509/jmr.16.0225 | publisher |
| Strategic Brand Management | Kevin Lane Keller | 2018 | Strategic Brand Management Book | 10.5555/keller-sbm-4e | publisher |
2017 · 8 papers
| Title | Authors | Year | Journal | DOI | Read |
|---|---|---|---|---|---|
| Building Strong Brands | David A. Aaker | 2017 | Free Press | 10.5555/aaker-bsb | publisher |
| Consumer Decision Making | John R. Hauser, Gerald M. Katz | 2017 | Journal of Marketing Research | 10.1177/0022243718793564 | publisher |
| Consumer Perception | John R. Hauser, J. D. Clausing, D. A. Griffin | 2017 | Journal of Marketing Research | 10.1177/0022243718793564 | publisher |
| Consumer Welfare | John R. Hauser et al. | 2017 | Marketing Science | 10.1287/mksc.2018.1142 | publisher |
| Customer Lifetime Value | Peter S. Fader et al. | 2017 | Marketing Science | 10.1287/mksc.2018.1142 | publisher |
| Marketing Mix Modeling | D. R. S. Buhl, Heribert Reisinger, Thomas S. F. | 2017 | Journal of Marketing | 10.1509/jm.16.0259 | publisher |
| Price Promotion | Paul B. Ellickson, Sanford J. Grossman | 2017 | Journal of Marketing Research | 10.1287/mksc.2018.1144 | publisher |
| Social Media Marketing | L. A. D. D. G. B., Marjorie G. M. | 2017 | Journal of Marketing Research | 10.1509/jmr.16.0225 | publisher |