Large Language Models in Tourism Research: Support, Substitution, or Something Else? ​

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Authors: Josip Mikulić
Year: 2025
Journal: Annals of Tourism Research
DOI: 10.1016/j.annals.2025.104003
Publisher: https://www.sciencedirect.com/science/article/pii/S0160738325001094

Keywords: large language models, tourism research, AI, academic integrity, research methodology

Abstract ​

Examines the role of large language models (LLMs) in tourism scholarship, analyzing whether AI serves as a support tool, substitute for human researchers, or represents an entirely new paradigm for tourism research methodology.

Cite this paper ​

@misc{llmstourismresearch2025,
  title  = {Large Language Models in Tourism Research: Support, Substitution, or Something Else?},
  author = {Josip Mikulić},
  year   = {2025},
  journal = {Annals of Tourism Research},
  doi    = {10.1016/j.annals.2025.104003},
  url    = {https://doi.org/10.1016/j.annals.2025.104003},
}

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