Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance
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Authors: Bingham, Connelly & Dean
Year: 2025
Journal: Strategic Management Journal
DOI: 10.1002/smj.3636
Keywords: business model, decision-making, scientific approach, entrepreneurship, uncertainty
Abstract
A field experiment with 261 entrepreneurs examining how a scientific approach to business model decision-making affects performance under uncertainty.
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bibtex
@misc{businessmodeldecisionsscientists2025,
title = {Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance},
author = {Bingham, Connelly & Dean},
year = {2025},
journal = {Strategic Management Journal},
doi = {10.1002/smj.3636},
url = {https://doi.org/10.1002/smj.3636},
}