The Weekend Effect in Online Reviews ​

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Authors: Bayerl, Andreas
Year: 2026
Journal: Journal of Marketing Research
DOI: 10.1177/00222437261345678

Keywords: online reviews, weekend effect, consumer behavior, e-commerce, rating patterns

Abstract ​

Analyzing 400 million reviews across 33 platforms, this paper finds that weekend reviews tend to have lower rating scores than weekday reviews.

Cite this paper ​

@misc{weekendeffectonlinereviews2026,
  title  = {The Weekend Effect in Online Reviews},
  author = {Bayerl, Andreas},
  year   = {2026},
  journal = {Journal of Marketing Research},
  doi    = {10.1177/00222437261345678},
  url    = {https://doi.org/10.1177/00222437261345678},
}

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