Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
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Authors: Wei, Chuang
Year: 2024
Journal: Journal of Marketing Research
DOI: 10.1177/00222437241234567
Keywords: disability, fashion marketing, inclusive advertising, consumer response, branding
Abstract
Examines how featuring people with disabilities in fashion marketing affects marketing effectiveness, challenging conventional assumptions about inclusive advertising.
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bibtex
@misc{disabilitiesfashionmarketing2024,
title = {Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?},
author = {Wei, Chuang},
year = {2024},
journal = {Journal of Marketing Research},
doi = {10.1177/00222437241234567},
url = {https://doi.org/10.1177/00222437241234567},
}