Blue Ocean Strategy
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Authors: W. Chan Kim, Renée Mauborgne
Year: 2017
Journal: Harvard Business Review
DOI: 10.5555/blue-ocean-hbr
Publisher: https://hbr.org/2004/10/blue-ocean-strategy
Keywords: blue-ocean
Abstract
We present Blue Ocean Strategy.
Cite this paper
bibtex
@misc{blueocean2017,
title = {Blue Ocean Strategy},
author = {W. Chan Kim, Renée Mauborgne},
year = {2017},
journal = {Harvard Business Review},
doi = {10.5555/blue-ocean-hbr},
url = {https://doi.org/10.5555/blue-ocean-hbr},
}