Service Innovation
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Authors: Steve L. Vargo, Robert F. Lusch
Year: 2017
Journal: Journal of the Academy of Marketing Science
DOI: 10.1007/s11747-007-0069-6
Publisher: https://link.springer.com/article/10.1007/s11747-007-0069-6
Keywords: service-innovation
Abstract
We discuss service innovation.
Cite this paper
bibtex
@misc{serviceinnovation2017,
title = {Service Innovation},
author = {Steve L. Vargo, Robert F. Lusch},
year = {2017},
journal = {Journal of the Academy of Marketing Science},
doi = {10.1007/s11747-007-0069-6},
url = {https://doi.org/10.1007/s11747-007-0069-6},
}