Neuroscience in Marketing
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Authors: Uma R. Karmarkar, Hilke Plassmann, John R. Hauser
Year: 2018
Journal: Journal of Marketing Research
DOI: 10.1509/jmr.16.0225
Publisher: https://journals.sagepub.com/doi/10.1509/jmr.16.0225
Keywords: neuro-marketing
Abstract
We discuss neuroscience in marketing.
Cite this paper
bibtex
@misc{neurosciencemarketing2018,
title = {Neuroscience in Marketing},
author = {Uma R. Karmarkar, Hilke Plassmann, John R. Hauser},
year = {2018},
journal = {Journal of Marketing Research},
doi = {10.1509/jmr.16.0225},
url = {https://doi.org/10.1509/jmr.16.0225},
}